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WordPress Image SEO For Better Search Engine Rankings | WP Learning Lab

WordPress Image SEO For Better Search Engine Rankings | WP Learning Lab

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WordPress Image SEO For Better Search Engine Rankings | WP Learning Lab

On-page SEO is one of the 3 pillars of SEO. One of the components is making sure that images are properly SEO’d. For this you need to do 4 things:

1. Reduce the file size
2. Put the keyword into the file name
3. Put the keyword in the alt tag
4. Put the keyword in the title tag

These steps are all pretty easy.You need to make sure you do them for every image on your website. Let’s look at each one individually.

Reduce the image file size.

There are two ways you can do this. In an image editor using the “save for web” option. Here’s a video tutorial to help if you need it:

The other way is to use the WP Smush plugin to compress the image as it’s uploaded. Here’s a video tutorial to help you:

Put the keyword into the file name.

Before you upload the image to your website you will want to make sure the keyword is in the file name. To do this, you’ll need to have done your keyword research already. In case you’re not sure how to do it, here’s a tutorial on basic keyword research:

Once you’ve uploaded the compressed and keyword optimized image it’s time to embed it in your post.

When you are embedding it you can put your main keyword for the post into the alt tag and the title tag. This is very important because it let’s Google know what you’re image is about.

I hope this information helps you! If you have any questions leave a comment below or ping me @WPLearningLab on Twitter.


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Leave a Reply
  1. thanks i have been following your tutorials since long and been able to optimised my website well. Please do some tutorial on SEO by yoast and goggle analytics for wp

  2. Is it necessary to have the keyword in the image name before you upload them to wordpress? I mean, if you are going to put the keyword in the image title in wordpress, does it have SEO benefits to have the images named with your keyword before they go online?

  3. Thank you for this simple video. I don't know if it is a relevant question but how much should I reduce the file size? Another question: do I name my photos before I upload them on my blog photo gallery or after they are uploaded on the field "image title attribute"? Thank you!

  4. Isn't this way considered as keyword stuffing? You use the keyword in your file name, title and alt tab. Shouldn't we watch out with this? I've seen some other videos talking about this method, and I was wondering if it is really harmfull or not.

  5. very thanks to my friend, Annie who suggest me to watch this nice SEO video That was greatest video I ever watched

  6. What do the WP settings do under Settings–>Media? Somebody else said to set these all to "0" so WP doesn't make 3 copies of all your images. But not sure if that makes a difference…….

  7. Great work this is wonderful SEO information. What do you think about my videos? I love to discuss SEO, SEM, and SMM hidden techniques as well.

  8. Thanx, it helped a lot!
    I have watched many of your videos, thank you for being short and to the point.

  9. your video was awesome…. I followed since 3 months thank you for your informative videos ………
    can you tell me how you record videos please…………

  10. Nice video, wish I would seen it before I uploaded all the images. Seems the only way to change it now is redo all the images and reupload. What is the reason behind the 3 or more different sizes of images that are created when you upload a image and do you need them? If you delete an image does it remove all sizes?
    Thanks again, like your videos, they help a lot.

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