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The SEO ranking factor you MUST master in 2018 (and beyond)

The SEO ranking factor you MUST master in 2018 (and beyond)



If you want to rank in Google today, there’s a new SEO ranking factor to pay attention to.

And if you optimize for this factor you can find yourself with higher rankings.

And if you ignore it?

Well let’s just say you’re missing out on A TON of high-quality traffic.

So check out the video to learn more about this increasingly-important SEO ranking factor.

Here’s some other cool stuff you’ll learn in today’s video:

– The simple process you can use to get higher Google rankings…without backlinks (yes, really)

– How the “APP Formula” makes users (and Google) love your content

– The simple trick I use to increase the perceived value of my content by at least 2x.

If you’re looking to get more actionable SEO videos like this one, make sure to subscribe to my YouTube channel right here: //www.youtube.com/subscription_center?add_user=backlinko

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  1. I don't think I'm alone in opening every page that interests me in a search result, all at once. After I open the all the pages in a new tab, it might be quite awhile before I look at any one page, depending on the richness of all the other results. Am I right to believe that Google's metrics count that time as actual viewing time? I imagine they must!

  2. Thanks for the video! really nice information there…. I think I would use 'bucket brigades' and see how bounce rate performs.

  3. Think I'm gonna try the bucket brigade. Still not quite sure how it works? But I'm gonna try it and see.

  4. Great video! I use something like the APP formula for my seo content work, just to add to it a little with one thing which wasn't mentioned in the video and is probably obvious to most seo's, I'm always making sure to add my focus keyword in to my promise sentence near the beginning of the content, this is the same keyword used in my meta title & description to ensure the content is relevant to the query, (those first few sentences need to hook them in and if the keyword isn't there, they'll bounce thinking the content isn't relevant) It's all about the ux with a decent keyword strategy from serps through to cro.

  5. Honestly, I don't think, even a year ago, this was new. You should have simply proofed your keyword and copy to make sure there would be no double meanings to confuse Google. Like with my company, who supply construction fasteners: I have to be REALLY careful with the word "screw". Can you see where I'm going with that example?

  6. how can i search keywords on someone else’s video from my mobile?

    also, how can i have a color background?

  7. How does Google know if people are sticking on your site if you don't have Google Analytics installed? Is that an indirect penalty for people not have Google Analytics installed on their sites? Is that Google's way of forcing people to use Analytics?

  8. My name is Fatman Scoop….well known worldwide Dj – I am in china searching videos (nothing to do) and came across yours! IT WAS MINDBLOWING!!!!! Automatic subscribe! (on my second YT account) YOU ARE THE MAN!!!! I am starting to dust off my YT channel and work on it, and just the info you gave was PRICELESS! Keep up the work bro! love to hear from you!

  9. Great advice. I also highly recommend writers learn the paramedic method. Use an active voice, cut out the prepositional phrases and people will stay glued to your page.

  10. Hi Brian, thanks so much for replying to my last comment – you must be so busy so I really appreciate it. How do you remember everything on these excellent films? Do you use an autocue or are you just really good at memorising? Thank you, Claire

  11. Really good video!!!
    One more nice trick thich Brian didn`t say in that video…

    One more good trick is make a new video in youtube on old page with link history.

    What it means ?
    This video is about SEO in 2018? But this page from 2016! Screenshot //prntscr.com/iy3civ

    But how it`s posible?
    The author has decided put a new contend on old page with great backlinks history //prntscr.com/iy3eff
    And just changed a Title of this video.

    Thank you, Brian!)

  12. I am subscribed to you by subscribing to this link by clicking on the link to support me so we can support very nice voice and comments. Varol Balabanoğlu

  13. loved the video, so many good tips! I subscribe and for sure will follow more on your blog. Keep up the great work 🙂 !

  14. Thanks. I love your video. There is a book about perfect content – Ann Handley Everybody Can Write

  15. Lol, you are the Ultimate salesman.
    You're lucky the majority of the population is nothing like me. I rarely spend time on a page/a video unless I KNOW I will benefit/learn from it. No amount of APP/click-bait can make me stay on a page for more than 5 seconds AFTER I've realised I'm on the wrong path. I have zero time to waste being entertained by marketer's antics online or in real life. 🙂

    I landed on this video and STAYED because I'm studying about SEO as part of my Web Development course. But the tricks of this trade are creative in a way that bores me to death: Attracting customers? Pleasing customers? Finding what they want? ? Ugh…I prefer Back-end development ANY DAY.

  16. In Poland I think that we have about 5 second to convince guest to stay on website but I believe that it is 2 seconds in ENG market. Like always great video with big portion of knowledge. We will try and check it for //www.t-style.pl we will see how it will works for us! Thanks.

  17. Just curious how you knew what trends were going to happen in 2018, when this video was published in 2016..?

  18. Binge watching your content has my invisible tail wagging excitedly. You make something that I was afraid of tackling, so easy and DOABLE. Thank you, Brian!

  19. What if a person already submitted a website on local businesses submission website and the keywords he used wasn't have good search volume.I mean, I want to rank for new keywords, so how can one do this? P.s. I have used google planner but as the trend is changing so I want to rank for these new keywords.Business submission website provides great results.

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