Google has given webmaster “guidelines” to follow to help them create website with the best opportunity to rank well on Google. While SEO is a full time job, the webmaster has a role to play in ranking that shouldn’t be taken lightly.
In today’s Internet Marketing Thursday, Virginie Dorn, CEO of Business Website Center and I will continue our conversation from last week, discussing the next 5 design and content guidelines that come directly from Google.
Miss last weeks show? Watch here: //youtu.be/X4EB5OTWnSU
Virginie Dorn: //santarosawebsite.com
Ryan Perry founded SBS in 2009 to help small business owners increase sales through Google search.
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Good morning Internet fans. It’s Ryan Perry, Simple Biz Support. Today is Thursday, September 17th, therefore it’s Internet marketing Thursday, and as usual, I have Virginie Dorn with Business Website Center. Good morning Virginie.
Virginie Dorn: A very good morning to you, Ryan. How are you doing this morning?
RP: I’m doing very good. Just got back the other day from spending five days in Desolation Wilderness, carrying a 45-pound backpack on my back, so…
VD: Love it.
RP: First thing I did after I got home and cleaned and went to sleep, I woke up and got a massage the next day, so I’m feeling great.
VD: Oh god, life is tough.
RP: It is sometimes. It was beautiful out there though. We have a lot of information to cover. We’re going to continue on from the show last week, where we kinda talked about the top 5… Or not top 5, but essentially we had 10 guidelines that come directly from Google Webmaster Tools, regarding search engine optimization. And it’s specific to design and content guidelines, because after this show, we’re going to go into more technical stuff, but it’s all going to be SEO-related. And it really is kind of the nuts and bolts of your website to ensure that you have the right programming, the right information that Google wants in order to be found on the first page of Google.
VD: Yes, I’m very pleased with Google, because in the last two years they’ve actually been more open about what they want to see on websites. So with a little bit of a homework, a little bit of time, one can educate himself, or herself, in order to optimize their website better and assure top ranking for it. So, yes.
RP: Alright, perfect. So we’re going to continue on. We did the first five last week. We’re going to continue ’cause it was a top-10 list, and we’re going to start with six through 10, and six has to do with crawlers and the fact that they really don’t understand what images are. If you throw a video up, they don’t necessarily know what that information is, and there’s ways to actually tell, not only Google and the other search engines, but also people that are using software such as JAWS. JAWS is a piece of software for people who are blind in order to read the Internet, and obviously blind people are not able to tell what those images are, so you actually use code in order to let them know.
VD: Yes, so that’s actually their seventh recommendation is about the alt tag, but let’s step back a little bit, it’s about images and using text within an image. I still have a discussion almost weekly with clients who think there is someone in Google that is looking at their website, and is looking at it with eyes, human eyes, and they don’t understand it’s actually a software program and crawls over the coding of their site, and they look at image 1, 2, 3, and it doesn’t indicate an image 1, 2, 3 as a call to action and it’s some really important marketing text. So if you have important text and you want to put in your images, that’s fine and dandy, you can do that, but you have to make sure it’s also in HTML format, and by this we mean, when it’s actually a really bold text elsewhere, and not just on the image, because Google won’t see that text. So I’ve seen images with full paragraph of great content, which brings no optimization value, because again, the Google bot does not read that. So it’s important to have your important text in HTML format.
RP: Okay, perfect. So essentially, you’re talking about then when somebody actually embeds text in an image and then places that image; so from an end-user point of view, it’s very readable, I can read it, it looks great, it’s beautifully laid out, all of that. But unfortunately, like you’re saying, the bots cannot actually physically read the image. All they see is, “Oh, okay, this is an image file and maybe it’s 123.jpeg, as an example.”
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