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Are paid directories held to the same standards as paid links?

Are paid directories held to the same standards as paid links?



Why are paid directories not held to the same standards as paid links?” Blind Five Year Old, SF, CA

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  1. In my opinion paid links take away from Google AdWords, so they don't want the competition, so they simply get rid of them. I used to advertise in several very well made directories in my niche, and now they are hit with penalties, even though they had some of the leading related sites and content I have ever seen. I think Eventually, the only place to advertise will be by paying Google in one form or another. Just look at the organic search results, their paid ads are ever expanding, while the organic search results are useless. If you do a local search for something you get local listings on Google Maps, then their ads and way down the page are the organic search results, so links won't help that anyway. The only chance you have now of getting a real link is if someone decides to link to your content, so large corporations with the best writing teams will be owning those top ten organic spots shortly, because there are only 10 spots. If you are not rich, you are screwed.

  2. How about blog paid links? You know, like those fake articles when companies pay some blogger to "review" their product/s etc. I think nothing will happen to them, so I don't get why you guys are picking on other paid links. This is how this world is, a big advertisement.

  3. The issue isn't whether the links are paid or not, it's whether there is a "substantial" editorial process to decide who gets linked to and who doesn't. It just so happens that most paid link sources have very low or nonexistant editorial standards so the exchange of money is often used as an indicator of a site that probably shouldn't pass much link value.

  4. @MEDING42 Because the site has authority… like DMOZ, but not because it is paid 😉 –That you have to pay for the authority is just an extra and irrelevant.

  5. Lots of sites receiving warnings in Webmaster Tools lately regarding un-natural linking behavior. Some of these low quality directories seems to be one of the triggers.

  6. Wouldn't free directories come under the same scrutiny? This does not seem to relate to paid links but to quality of content.

    So it's OK to pay for a link as long as it's from a site Google deems trusted (e.g. Yahoo Directories). Maybe they have an affiliate scheme going on 😉

  7. – Isn't the PageRank indicator useless anyways, as it gets not often updated?
    And well, it shouldn't matter if a directory is paid or not. A directory should be trusted and of value/quality. And that you have to pay for it, is not always an indication of value…

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